India Media Centre, claimed to be the world's first academic centre dedicated to research into one of the most diverse and dynamic media systems on the planet, has been launched at the elite Westminster University in London.

Speaking on the occasion, the Westminster University Chancellor, Lord Swraj Paul, said the new centre will promote and develop research and knowledge transfer on Indian media in a global context, and will attract high-quality research students from the sub-continent.

"It will also build collaborative links with international institutions, policy makers, NGOs and creative and cultural industries, as well as provide a platform for UK-based Indian media, arts and cultural organisations."

Leading NRI industrialist Lord Paul, Chairman of the Caparo Group of industries, described the UK as a world leader in cultural industries, and said Westminster University has a long and proud tradition of academic excellence in the study of media, arts and design.

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