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| Amitabh Bachchan brand ambassador for COLORS |
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 Amitabh Bachchan, named Superstar of the Millennium by a BBC Poll and the first Bollywood star to have his wax figure at Madame Tussauds, has been unveiled as the Brand Ambassador for COLORS, a Viacom 18 Media Pvt Ltd channel and India's number one Indian Hindi entertainment channel.COLORS, Viacom 18 network's first branded channel coming soon in the UK and US markets, aims to entertain the South Asian diaspora across generations. Speaking of the development, Rajesh Kamat, Chief Executive Officer, COLORS, said: "Mr Bachchan is one of the biggest global icons from India. He has effortless charm and ability to connect with a wide range of people across demographics. This rare coupling of charisma and inherent talent is what makes Mr Bachchan the right choice for endorsing the channel." He added: "We are honored to have Mr Bachchan on-board and are confident that, with his association with us we will meet with similar success outside India." Talking of his association with COLORS, Mr Bachchan commented: "My association with COLORS began with Bigg Boss Season 3. Now, by taking on the responsibility of being its Brand Ambassador, I feel extremely honoured in being able to partner a media channel that has been a conduit of social change while churning out excellent quality entertainment. I am sure COLORS, with its myriad hues of entertainment, will spread its magic in the US and UK as it did in India. Having created an unprecedented new benchmark in the Indian media and entertainment industry within a short time span - through innovative concepts, forward thinking and a strong self-belief and brand identity - COLORS has been credited for changing the landscape of Indian entertainment and redefining popular genres and formats. And now, the most dynamic channel to emerge from India takes up residence in the US and UK with its unique blend of meaningful and impacting entertainment through fiction shows, reality shows, game shows and blockbuster Bollywood films. Related Articles:
Last update: 21-01-2010 09:14
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