HSBC today launched an Indian-themed marketing campaign to promote its sponsorship of Indian Summer, a season of exhibitions at the British Museum.

The press, outdoor and digital campaign has been designed in the style of 'rangoli'.

The ads carry the strapline 'Culture is our business', attempting to emphasise that HSBC can help customers do business in India.

As part of the campaign, the bank will also host the HSBC Festival of Cricket, a series of children's cricket training sessions with former England batsman Mike Gatting.

The training sessions will take place in August at cricket grounds in Leicester, Manchester and Birmingham.

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