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| Manchester United signs £10 million deal with India's Airtel |
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Manchester United has signed a £10 million sponsorship deal with India's largest mobile phone network Airtel. Under the deal, Airtel's 92 million subscribers will be able to view Man Utd content on their phones, including matches and interviews. United said it recognised the growing potential of doing business in India. The club is also looking for a new shirt sponsor after US insurer AIG said in January that it would not renew its contract when it runs out next year. AIG had come under pressure in the US to end its shirt sponsorship deal with Manchester United after the insurer required a multi-billion dollar bail-out from the US government. Founded in 1985, Airtel reported annual revenues of £4 billion last year. The company has a share of 25% of the Indian mobile phone market, and also operates in Sri Lanka and the Seychelles. "This partnership [with Airtel] demonstrates the enduring strength of the club internationally," said Manchester United chief executive David Gill said. "This is a very exciting development because India is an area of commercial potential. We are looking at everything. Some might work, others might not," he added. Manchester United manager Sir Alex Ferguson said interest in football in India was now "accelerating fast" behind cricket. - Agencies Related Articles:
Last update: 09-05-2009 22:33
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